You can now embed Cohorts and Funnels reports directly into your Matomo dashboard for quicker access to retention and conversion metrics. These updates provide a more flexible way to track user behaviour over time and optimise key journeys.

Gain deeper visibility into how AI chatbots interact with your content. See which pages and documents AI systems access, compare AI and human content engagement, and identify content that attracts different levels of interest from each audience.

The new MCP Server lets you connect Matomo to tools like ChatGPT or Claude, so you can ask questions in your language and get instant answers based on your real data. Generate reports, explore trends, and unlock insights - without digging through dashboards.